MiR - a succesful Innovator by the European Commission

The European Commission has made case studies about succesful, European innovators. Mobile Industrial Robots is one of them. Niels Jul Jacobsen had the first idea of creating the mobile robot in 2011, and made the first construction idea of LEGO bricks in the beginning of 2011. He developed the first Alfa-version in April 2012. CEO Thomas Visti explains the following about the vision of Niels Jul Jacobsen when he started working on the robot: “There were already some mobile robots in the market, but most of them was very expensive and very difficult to program, so Niels’ idea was to create something simpler, something easy to program and to a reasonable cost too”.



The challenges of being a first-mover

MiR was founded in 2013 and started commercially in 2014 with the entrance of CEO and co-owner Thomas Visti. With the mobile robots, MiR has entered a new market which means that they have had – and still have – a great deal of work in spreading knowledge about mobile robots and what their application. CEO Thomas Visti explains:

“Many of the companies that are using our robots today, were not aware that they had the opportunity to do automation of inhouse transportation with mobile robots. We are so much first-movers, that we actually know the customers’ demands before themselves”.

It has been necessary for MiR to proof its concept, and today the company sees that many of the early adaptors of the mobile robots turn into repeat customers after testing and seeing the result of automating internal transport with MiR robots.

A market with great potential

MiR is today one of the leading manufacturers of autonomous mobile robots, but even though MiR experiences a great growth, there is still a huge potential in the market of mobile robots. Niels Jul Jacobsen explains:

“This is still a new market that we are opening. I think there have only been sold a few thousand robots in this field and we are talking several hundred thousand should be in the market within the next five years. Mobile robots are going to revolutionize the way we are using factory, but also in homes and supermarkets, and airports. In all of these places, you are going to see mobile robots because they will come and help us with the need for transportation of any goods from one place to another.”